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How to Know If a Product is Truly Eco-Friendly

green washing

The eco-friendly movement is growing. While there are many well-intentioned companies out there claiming to be eco-friendly, consumers should do their own research before making a purchase. In this article, we’ll take a look at some easy ways to determine if a product is truly eco-friendly.

Look for the third-party certifications

If you’re looking to buy a truly eco-friendly product, look for certifications from third-party organizations. These are independent, non-governmental agencies that have developed standards for sustainable products and practices. Here’s a list of some of the most common certification organizations:

  • Ecolabel
  • USDA Organic Label
  • Fair Trade Label
  • Marine Stewardship Council (MSC) Label
  • Rainforest Alliance Certification Program
  • Forest Stewardship Council (FSC)

Ask what ingredients are used

You can also check the ingredients to see if they are harmful. Some products have ingredients that you do not want to use on your skin or hair, such as chemicals and preservatives. If you have sensitive skin, it is best to avoid these types of ingredients. Instead look for products that have all natural ingredients in them.

When purchasing an eco-friendly product, make sure it contains only a few main ingredients. You don’t want too many additives or chemicals in this type of product because they may be harmful for your health and the environment.

The next step is asking yourself where the company gets their materials from—and more importantly why? If they buy from other countries, how does this impact local communities there? Is there social responsibility being practiced by the company?

Consider the packaging

Next, look at the packaging. Consider whether it’s made from recycled materials or materials that can be composted. If you’re purchasing something that will be used once (think: a disposable water bottle), look for containers that are recyclable and/or reusable. This way, you’re keeping waste out of landfills and reducing your impact on the environment in more ways than one! Remember to always check if the packaging is biodegradable as well.

Evaluate a brand’s transparency

There are many ways to evaluate a brand’s eco-friendliness, but none of them are perfect. You can’t always trust the label or packaging, and there’s no way to know for sure if marketing claims are true or false. You may even find that your salesperson doesn’t know what they’re talking about.

So how do you make sure that a product is truly eco-friendly? The best way is simple: talk with someone who works in sustainability at the brand you’re considering buying from. They’ll be able to tell you exactly how they measure up against other brands in terms of environmental impact and overall sustainability practices – both factors which affect whether or not something is truly “green.”

Avoid greenwashing

Greenwashing is the act of labeling a product as eco-friendly, when it is not. You may have heard about greenwashing with organic food. For example, if a company says “Our produce is organic,” but there are actually no certification standards for organic produce, then that’s greenwashing.

Another example of greenwashing can be seen in cosmetics companies who claim that their products are cruelty-free. However, they haven’t gone through any third-party verification to ensure this claim is true—it could just be a marketing stunt on their part.

It’s important to avoid greenwashing because you should always know whether or not what you’re buying is truly eco-friendly and safe for your health and the environment*.

You can choose truly eco-friendly products.

Once you’ve figured out what makes a product truly eco-friendly, you can make smart choices. A good rule of thumb is to look for third-party certifications. This means that the product has been tested by an organization outside of the manufacturer—a trusted source that will give you more information about what exactly makes a product “green.”

Another way to make sure your purchase is truly eco-friendly is to ask questions about what ingredients are used in each product—you should be able to find this information on the label or on their website. If these details aren’t readily available, it could be a sign that something fishy is going on with their marketing strategy.

Finally, pay attention to how products are packaged and delivered. For example: Is there any excess packaging being used? Do they deliver through recyclable materials? Are there old bits of plastic still floating around in my box when I get my delivery? These might seem like small details but can really add up over time!


In the end, the best way to know if a product is truly eco-friendly is to do your research. Look for products with organic ingredients and sustainable practices, and make sure they are free of toxic chemicals. If your favorite brand isn’t on board yet with these practices, ask them why! It may take time for companies to change their ways, but there are so many benefits from doing so—and we hope that someday soon everyone will be using only truly eco-friendly products.

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